It’s one of a number of companies putting more resources into in-house agencies, a strategy that can create a more seamless brand experience. When Airbnb unveils its new product called Setup this week ...

With CPCs rising across performance media channels, is it worth following Airbnb's shift from PPC to brand marketing? Here's what to consider. A recent Wall Street Journal article reported that Airbnb ...

The reaction has not been favorable. In its most recent ad campaign, the company has tweaked its marketing strategy to reflect this. While the Silicon Valley unicorn (currently valued around $30 ...

Airbnb has said it will make a permanent cut in the amount it invests in marketing after slashing its outlay by more than half during the Covid-19 downturn and still generating 95% of the same online ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Will Airbnb Take The Trip? Marriott, Uber, Tripadvisor, Expedia and others in the hotel and hospitality category have ...

The battle between Airbnb and its critics is heating up on the televisions of New Yorkers and Washingtonians. Airbnb is facing a "mid-six figure" TV advertising attack launched on Tuesday by ...

It looks like accessibility isn’t the only thing that Airbnb wants to upgrade on its platform. On the same day that Airbnb announced that it acquired Accomable, an “Airbnb for disabled travellers”, it ...

“It’s not a matter of if; it’s a matter of when.” That’s from Airbnb founder and CEO Brian Chesky on the company’s earnings call last week. He was asked about Airbnb’s view of a potential advertising ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Airbnb’s latest advertising campaign in San Francisco doesn’t appear to ...

The decade-long boom in the online advertising business of pay-per-click (aka performance marketing) appears to be fading. That’s the message implicit in the latest disappointing financial reports ...