Big tech players like Meta and Apple see the ultimate destiny of XR as a replacement for the smartphone. One of VR’s leading studios makes the case that there’s much to be lost in the transition to ...

Mark Zuckerberg, chief executive officer of Meta Platforms Inc., wears Orion augmented reality (AR) glasses during the Meta Connect event in Menlo Park, California, US.. Photos: Getty Images. Facebook ...

Brands investing in 3d renders services are moving beyond static visuals. At the same time, 3d renderings services are becoming the backbone of AR tools that let customers place products inside their ...

The next wave of consumer tech will move towards intent-based interactions rather than relying on taps and swipes. Augmented reality glasses are expected to revolutionize content consumption in the ...

When we look at the surgical experience, there are obviously some technologies that are front and center. Artificial intelligence (AI) is there in the background, helping in a number of different ways ...

Unity Software (U) has laid the groundwork for the future of augmented reality (AR) as the prime provider of the Unity game engine for creating virtual worlds and top mobile games. The company has an ...

Since time immemorial, innovation has remained the pillar of the sports industry. Enhancing performance, captivating spectators, and improving accessibility are some of the ways in which this industry ...

A few years ago, Microsoft HoloLens and Magic Leap promised a future of groundbreaking visual experiences that blend digital and real worlds. While the headsets were bulky, expensive, and proprietary ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. For years, tech enthusiasts have dreamed of ...

Using a new augmented reality (AR) service called Pachube, you can use your smart phone to "see" invisible environmental data about air quality and energy consumption. And we’ve got another amazing AR ...

You know how the new amazing new augmented reality concept, in apps like Bionic Eye and Urban Spoon, have you blindly following the screen’s marker and bumping into people? Or the side of buildings?