How Trek got it's name 📝 The origin story that started everything
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YouTubeTrek Bicycle
How Trek got it's name 📝 The origin story that started everything
In the winter of 1975, at the Pine Knoll Supper Club in Lake Mills, WI, Dick and Bevil trade lists of names for their new bike company. Their instincts were as different as the men themselves. But between Bevil’s imagination and Dick’s pragmatism, one word stands out: Trek — a short, simple word that captured everything they were about ...
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